What is search engine optimization? And how It affects your website

What is search engine optimization? And how It affects your website

Let’s start with an overview of search engine optimization (SEO).

Basically SEO is a process of choosing the most appropriate and
targeted keyword phrases related to your website and working to
get them to rank your site in the search engines so that when
someone searches for the keywords or phrases it returns your site
on the top of the search engine results page.  Basic SEO involves
fine tuning the content of your site along with the HTML and Meta
tags. It also involves a good link building process.

The most popular search engines are Google, Yahoo, MSN
Search, AOL and Ask Jeeves.

Search engines keep their methods and ranking algorithms
secret, to get credit for finding the most valuable search-results
and to prevent spam pages from clogging the results. A search
engine may use hundreds of factors while ranking the listings
where the factors themselves and the weight each carries may
change continually.

Algorithms can differ so widely that a webpage that ranks #1 in
one search engine could rank #200 in another. New sites don’t
necessarily have to be “submitted” to search engines to be listed.
A simple link from a well established site will get the search
engines to visit the new site and begin to spider its contents. It can
take a few days to even weeks from the referring of a link from
such an established site for all the main search engine spiders to
visit and index the new site.

Now let’s talk about how the search engines actually work. They
use spiders to crawled your website pages and index them. A
‘spider’ is an automated program that is run by the search engine
system. The spider visits a web site, reads the content on the
actual site, the site’s Meta tags and also follow the links that the
site connects to. The spider then returns all that information back
to a central depository, where the data is indexed. It will visit each
link you have on your website and index those sites as well.

The spider will periodically return to the sites to check for any
information that has changed. The frequency with which this
happens is determined by the moderators of the search engine.

A spider is almost like a book that contains a huge table of
contents, the actual content and the links and references for all the
websites it finds during its search, and it may index up to a million
pages a day.

When you ask a search engine to locate information, it is actually
searching through the index which it has created and not actually
searching the Web. Different search engines produce different
results and rankings because not every search engine uses the
same algorithm to get the job done.

One of the things that a search engine algorithm scans for is the
frequency and location of keywords on a web page, but it can also
detect artificial keyword stuffing. Then the algorithms analyze the
way that pages link to other pages in the Web. By checking how
pages link to each other, an engine can both determine what a
page is about, if the keywords of the linked pages are similar to
the keywords on the original page.

I know this may sound a bit confusing if you’re new to SEO
but don’t worry BG Dezign will guide you with a SEO plan.


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